In case you missed it, our AngelHack San Francisco winning app was Peppermint, an online community where people can give feedback – in the same vein as Stack Overflow – on pitches. AngelHack’s Jay Rooney sat down with Kasey Robinson, the app’s designer, to walk us through her team’s process, from start to winning app, in five easy steps:
1) Show Up
Above: Kasey Robinson
Crazy as it sounds, Kasey almost didn’t show up! The week before the hackathon, her car got hit by a drunk driver. While she, fortunately, was unharmed, her car was totaled, and she spent countless hours on the phone with her insurance company, while still going to work and hosting her mom at her apartment.
“I thought I would not be able to make it to AngelHack because I really just wanted to rest,” she said. “But AngelHack was the key to my dreams and I knew I couldn’t miss it.” Kasey realized she’d be spending another two days without sleep and with plenty of stress, but decided to show up anyway. She made the right decision.
2) Find Teammates That Inspire You
When developer Mark Wang grabbed the mic to pitch the idea for Peppermint, his speech inspired Kasey to work with him. She thought to herself, “This guy has a great speaking energy. This could be a billion dollar idea, that I want to see, feel, and experience.” She approached Mark and committed to designing the app.
A total of five people joined the Peppermint team, and Mark named them “The Planeteers,” after the Captain Planet cartoon. Each teammate chose a different elemental power from the show – Earth, Water, Wind, Fire and Heart – another source of inspiration. “By making this allegory about round-table workflow,” Kasey points out, “we immediately established a sense of inclusion and community for our team.”
3) Start High, Establish Processes
The bulk of the Planeteers’ work involved very high level planning: laying out objectives, strategies and processes, brainstorming, and sketching on paper (for well over an hour!) before anyone touched a computer. This allowed for a clear plan to “work backwards,” from what they wanted to present, to what they wanted to make, to the details of how they’d do it.
This gave them the flexibility they needed to create a winning app. “Everyone’s voices got to be heard without judgement, we didn’t take things personally when changes had to be made, and we knew our objectives without confusion,” Kasey said. They were also able to attend workshops, breakout sessions and relaxation sessions, as well as get a few hours of sleep, while still having enough time to not only complete the app, but also work on extra features.
4) Remember the Big Picture
On the second day, the Paneteers became growingly concerned about their app’s large market potential. “We knew Peppermint could be useful for so many large markets,” Kasey said. “Sales, marketing, VC funding, online/offline education, between individuals, or potential growth for public speaking companies like Toastmasters International.”
None of them had a business or marketing background to narrow this down in the presentation, so Kasey sat in on a Public Relations Hacker’s workshop to get a clearer direction for which market is the best. Based on judges’ feedback, they saw that marketing and sales had the best potential.
5) Put Passion Into Everything
The Planeteers wanted everything about Peppermint to be as original and from scratch as possible, even down to the custom 48×48 pixel button icons. Kasey designed every element from the ground up – mockups, logos, demos, web design and branding – and the rest of her teammates were equally dedicated with their coding. And it showed.
“Mark sent the team an e-mail after the competition saying that if we bring the passion we had over the weekend to the next four months, there is no question that we can make this something big,” said Kasey.
The Planeteers will have that opportunity. As AngelHack winners, they’ll be inducted into our HACKcelerator program this summer, and take their idea from hack to full-fledged startup throughout 12 weeks. They’ll get to pitch their ideas to investors afterwards.
As Kasey puts it, “The HACKcelerator program is even better than a strictly-coding bootcamp, because you receive mentorship that’s practical in the professional world!”
We at AngelHack would like to congratulate the Peppermint team for its success, and are very excited to continue working with them this summer.