The Developer Journey Map

Six-stage developer journey map from Discover to Advocacy, breaking down the tactics, channels, touchpoints, and metrics that move developers through each phase.

Developer Journey map

In this eBook you can find

  • Built for DevRel teams running developer programs across Web2 or Web3
  • Six stages mapped from first discovery through to community advocacy
  • Each stage covers the developer’s goal, tactics, primary channels, touchpoints, and success metric
  • Designed to audit existing programs and surface where developers drop off
  • Aligns product, marketing, and sales on what DevRel owns at each stage

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TRUSTED BY INDUSTRY LEADERS

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Developer Journey Map Template

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