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The Developer Journey Map

Six-stage developer journey map from Discover to Advocacy, breaking down the tactics, channels, touchpoints, and metrics that move developers through each phase.

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Developer Journey map
Developer map journey

In this eBook you can find

  • Built for DevRel teams running developer programs across Web2 or Web3
  • Six stages mapped from first discovery through to community advocacy
  • Each stage covers the developer’s goal, tactics, primary channels, touchpoints, and success metric
  • Designed to audit existing programs and surface where developers drop off
  • Aligns product, marketing, and sales on what DevRel owns at each stage
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Developer Journey Map Template

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